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Ministry of Higher Education and Scientific Research

College of Law, Sumer University

كلية القانون جامعة سومر

P-ISSN: 3081-1082
Researchers in the field of law

Legal regulation of hidden advertising

Asmaa Makki Dabash

Abstract

This study examines concealment as a common characteristic of commercial advertising. Advertisers can address consumers in a way that influences their emotions without their awareness, prompting them to purchase the advertised goods and services indirectly and implicitly. Legal proof of concealment is difficult, and this has led to the increasing problem of concealed advertising, leading to the emergence of negative advertising characteristics. Consumer deception in advertising is a significant issue in today's markets. This study attempts to clarify what concealed advertising is and how to distinguish it from other traditional, misleading, and false advertisements. This study concludes by stating that concealed advertising is a form of advertising fraud that influences consumer decisions and emotions.

الكلمات المفتاحية: Advertising, Concealed, Commercial, Consumer

اقرأ البحث

تحميل التنظيم القانوني للإعلان التجاري الخفي (Arabic)

معلومات النشر

كيفية الاقتباس

Asmaa Makki Dabash. "Legal regulation of hidden advertising". College of Law, Sumer University, %2026.